Tuesday, June 8, 2010

Student Website

3 Most Popular Websites in My Market:

(1) Christian Youth Theatre (www.cyt.org)
Although there is no traffic trend recorded over the past 6 months, the internet traffic rank for CYT has changed -367,064 in the past 3 months. The daily reach is up 50% over the past 3 months and time spent on the site has increased 10%. Search engine based visits are up 7% as well.
Trend assessment is not available for this site.

(2) Sight & Sound Theatres (www.sight-sound.com)
Although there is no traffic trend recorded over the past 6 months, the internet traffic rank for Sight-Sound has changed -235,940 in the past 3 months. The daily reach is up 90% and the pageviews is up 140% over the past 3 months. Time spent on the site has increased 66%. However, search engine based visits are down 21%.
Trends show a gradual yet constant decline in visits from December to March, a sudden drop mid-March and a scale upward in April. Halfway through the month, there is another decrease is visitation, but May sparks a rapid increase that peaks at the middle of the month and drops drastically thereafter.
Reach and pageviews trends are nearly identical. Following a steady low percentage, there is a slight increase in March and steady percentage rate maintained through May.

(3) Christian Arts & Theatre of Corona - CAT (catcorona.org)
Although there is no traffic trend recorded over the past 6 months, the internet traffic rank for CAT has changed +3,753,839 in the past 3 months. The pageviews/user has increased 90%. The time on the site has gone up 534%.
Trend assessment is not available for this site.


Based on Alexa, the industry's target audience has an age range from 35-64. The audience consists mostly of females, those with children, those who attended college and those who work.
Other websites used by the audience: Google.com, cytsandiego.org
Search terms used by the audience: christian theater, theater, christian arts, arts and theatre
I've learned throughout my research, that the spelling of the world theater/theatre matters. Most people search for theater as opposed to theatre.

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